ecoligo is a clean energy company bringing solar solutions to emerging markets, generating both environmental impact and financial returns through crowd-financed investment. By focusing on some of the world’s fastest-growing economies, ecoligo helps prevent CO₂ emissions before they are released—where climate action will matter most.
Role & Contributions
I led and managed ecoligo’s overall visual brand identity, acting as the internal brand expert and primary point of contact for all visual design. I produced a wide range of design assets across social media, email marketing, web campaigns, and out-of-home advertising, including a market expansion to Austria and the creation of a large-scale out-of-home campaign that generated 3,691 QR code scans.
My work also included creating and evolving content templates for internal and external use, collaborating with the Product team on data-driven marketing initiatives, and contributing to a full website redesign.
Market Expansion to Austria
As the sole designer for ecoligo’s expansion into Austria, I developed all creative assets across digital and print. I adapted the brand’s visual language to resonate with a new cultural context, aligning ecoligo’s global mission with Austria’s progressive approach to clean energy. I emphasized solar imagery to both introduce the company’s mission to potential investors and to visually brighten public spaces during the dark winter months of December and January.
The campaign launched with a budget of €83,000 and generated €122,000 in revenue over 60 days, achieving a return of €1.41 for every €1 spent, despite running during the slowest months of the year. We saw a jump of 3,000 visitors from Austria at the campaign launch, averaging 1–2k visitors per week thereafter, with an average session duration of 3 minutes per visitor.
The campaign also ran alongside a referral program on socials. The digital assets I designed contributed to 14,283 unique page views, while the newspaper ad generated 10,045 unique page views, further driving awareness and engagement.
Digital out of Home Advertising at East Side Mall
Sustainable Investment Guide
I designed the Sustainable Investment Guide for ecoligo to help educate potential investors about the benefits and accessibility of sustainable investing. The project involved developing a clean, modern layout that balanced informative content with strong visual storytelling. I worked on structuring the guide for clarity and flow, integrating custom illustrations, photography, and data visualizations to make complex financial concepts more engaging and approachable.
The challenge here was to balance the amount of information with good, clean and easy to understand design. The final design maintained ecoligo’s brand identity while ensuring readability and visual consistency across both digital and print formats.
