ecoligo is leading the clean energy revolution in emerging markets with solar energy solutions that generate economic and environmental returns, all financed by crowd investors. By working in the world’s fastest-growing economies, ecoligo stops harmful CO2 emissions from ever being released in countries that will be decisive in efforts to save the planet as we know it.
Here, I led and managed the company’s overall visual brand identity. I created and updated content templates for both internal and external use, serving as the internal brand expert and main point of contact for visual design queries. I produced a wide range of design assets for social media, email marketing, web campaigns and out of home advertising. This included a market expansion to Austria and the creation of a large scale tram design. Additionally, I acted as a key stakeholder in shaping new, data-driven marketing initiatives in collaboration with the Product team and was a part of the website redesign team.
Market Expansion to Austria
I was the sole designer for ecoligo’s market expansion into Austria, responsible for crafting all creative assets across digital and print. I adapted the brand’s visual language for a new cultural context, creating materials that connected ecoligo’s global mission with Austria’s forward-thinking approach to clean energy. I wanted to place specific emphasis on the solar image, both to introduce our company mission to potential new investors but also to visually brighten the surrounding area during a grey December and January.
The campaign launched alongside a referral program that encouraged existing investors to share ecoligo’s mission within their networks. Together, the cohesive visuals and referral initiative helped broaden ecoligo’s reach, strengthen investor confidence, and establish a meaningful foothold in the Austrian market.
Digital out of Home Advertising at East Side Mall
Sustainable Investment Guide
I designed the Sustainable Investment Guide for ecoligo to help educate potential investors about the benefits and accessibility of sustainable investing. The project involved developing a clean, modern layout that balanced informative content with strong visual storytelling. I worked on structuring the guide for clarity and flow, integrating custom illustrations, photography, and data visualizations to make complex financial concepts more engaging and approachable. The challenge here was to balance the amount of information with good, clean and easy to understand design. The final design maintained ecoligo’s brand identity while ensuring readability and visual consistency across both digital and print formats.
